Meet Your Coach
MJ Jennings

High-performance coach, mental fitness expert and trusted guide
for purpose-driven people wanting more.

For nearly twenty years, I've coached elite performers - from athletes to executives - guiding them to deepen the more powerful connection they'll ever cultivate: the one with themselves.

My background is rooted in elite sport, where pushing through was the norm and burnout was just part of the game. I know what it’s like to succeed on the outside but feel misaligned underneath. I lived that pressure, and I know how exhausting it is to keep holding it all together.

That’s why I do this work.

Today, I coach individuals who are ready for real, sustainable change. Not a quick fix. Not another productivity hack. But deep, transformative growth that’s built on clarity, confidence, and self-trust.

I use a blend of neuroscience, social psychology, and practical tools to help people act their way into a new way of thinking. Because when you shift the way you relate to yourself, everything else starts to shift too.

Whether I’m working 1-on-1, leading a group program, or speaking on stage, my mission is the same:

Help people unlock their potential and live lives they’re truly proud of.

Why I coach

You can be doing everything right on paper, and still feel like something’s off. I know that feeling well.

I spent years pushing through, performing, achieving. But beneath the gold stars and good reviews was pressure, perfectionism, and a constant sense that it still wasn’t enough. That I wasn’t enough. 

Coaching changed that for me. It helped me understand my patterns, challenge my inner dialogue, and build a new relationship with myself — one grounded in clarity, self-trust, and purpose.

Now, I help others do the same.

Not by handing them a step-by-step manual, but by walking beside them as they step into who they’re meant to be.

This work matters because you matter. And you deserve to feel proud of the way you’re living, leading, and showing up, from the inside out.

What I value

These are the values that shape everything I do in life, in business, and in every coaching conversation I have.

Joy

This means choosing lightness, fun, and perspective even in hard moments, allowing us to enjoy growth without waiting for a finish line.

Connection

Building true connection starts with how you relate to yourself and extends through honest relationships and a sense of belonging.

Purpose

Living with purpose means aligning your actions with what matters most, creating meaning and integrity in your choices.

Growth

Embracing growth involves staying curious, learning through discomfort, and committing to steady, imperfect progress over time.

My Experience

With nearly twenty years of coaching in sport and business, I bring unwavering rigour, curious energy and genuine heart into every space I enter - be it a boardroom, locker room or Zoom call.

Formal Training & Certifications

  • IFS for Coaching Certification (IFS Institute)

  • Elite High Performance Coaching Certifications (1.0 & Leadership)

  • Brain Training for Athletes Certification

  • NCCP High Performance 1 & Development 1

  • Managing Conflict (NCCP)

  • BA in Psychology with a minor in Sociology

  • BA in Human Resources

  • Graduate Degree in Adult Learning and Development

Areas of Expertise

  • Mental performance & emotional resilience

  • Self-leadership & mindset coaching

  • Burnout recovery & sustainable high performance

  • Imposter syndrome, perfectionism, and trust building

  • Team dynamics, communication, and conflict navigation

  • Neuroscience, NLP, and social psychology frameworks integrated throughout my coaching

My journey
to get here

My journey to get here

Every season shaped the next — and each chapter built the foundation for the work I do today.

  • 2000s

    The Athlete

    Princeton Varsity
    Hockey & Rugby.

    My journey started on the ice, where I learned early what it meant to push through challenges and perform under pressure.

  • 2008–2013

    The Trainer and Hockey Coach

    GoodLife & PEAC School

    From personal training to coordinating elite athlete programs, I began blending physical performance coaching with mindset support.

  • 2014–2019

    The Transition to Mental Performance

    Ryerson, NCCP Certs, Elite Coaching 1.0

    While coaching high-performance teams, I realized the mental game was the ultimate differentiator. That’s where my deeper work began.

  • 2019–2021

    The Thought Leader

    Elite Leadership Certification
    & Podcast Launch

    I leaned into neuroscience, emotional intelligence, and started sharing insights through workshops, programs, and my podcast: Coach Life 2.0.

  • 2021–2023

    The Mental Performance Coach

    IFS Certification & Full Coaching Focus

    I began working with leaders, entrepreneurs, and everyday high-performers — helping them unlock clarity, resilience, and purpose.

  • 2024–Present

    The Business Owner

    Founder, Today’s Coach

    Now, I bring it all together — coaching, training, and community. The mission? Help people show up fully in their lives and careers.